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Change for good

Rebu the joyful way to live sustainably

Your 24/7 sustainability coach

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Decode greenwashing in seconds 

Say goodbye to confusing labels and misleading claims.

With Rebu, simply scan a a product barcode to uncover it's true environmental impact.

Our scientifically backed scoring system cuts through the noise, so you can shop condifently

Habits that stick

Sustainable shopping becomes second nature with personalised plans tailored to your goals and lifestyle.

Rebu's smart coach helps you take the first step and stick with it. 

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Available soon on:
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Available soon on:
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You're not alone

Our community help you find your tribe and grow together.

Celebrate each others progress, take on challenges and go further together.  

Community at our core

We believe change happens together not alone. 

That's why we host supper clubs up and down the country.

Plans and pricing

Rebu

Free

Key features
  • Instantly decode greenwashing
  • Get clear sustainability scores on the go

  • Discover better alternatives in seconds

Rebu Coach

£5/month

Everything in Rebu, plus...
  • Personalised shopping plans tailored to your habits
  • Track your impact over time and see real progress
  • Join a community of like-minded people 

FAQ


Is the app free to use?

Yes! Rebu offers a free version with core features like product scanning and basic habit tracking. For those who want deeper insights, personalized coaching, and advanced tools, we offer a premium version.

What kind of data do I need to share?

We only collect the information necessary to personalize your experience, like your shopping habits and sustainability goals. Your data is stored securely, and we never share it with third parties without your explicit consent.

Who decides what’s ‘good’ or ‘bad’?

Our scoring system is designed by environmental scientists and sustainability experts. No brands or companies influence our ratings. We prioritize transparency, and we’ll show you exactly why a product gets the score it does, so you can make informed choices.

How does the barcode scanner work?

Our scanner taps into a database of thousands of products and analyzes their environmental impact based on our scoring criteria. Simply scan a product’s barcode, and we’ll provide clear insights into its sustainability, along with better alternatives if available.

How does Rebu decide what’s sustainable?

We use a scientifically-backed scoring system that evaluates products on metrics like carbon footprint, sourcing practices, and packaging materials. Our approach is completely independent, ensuring that the scores are objective and unbiased. We also consult with sustainability experts to ensure our data remains up-to-date and accurate.

How does the community feature work?

Rebu’s community allows you to connect with others who share your goals. You can participate in challenges, track group progress, and celebrate milestones together. Plus you can head to a local supper club to meet IRL. Think of it as your sustainability support system!

Do I need to follow a specific diet to use Rebu?

Not at all! Rebu adapts to your lifestyle, whether you’re vegetarian, vegan, omnivorous, or somewhere in between. Our goal is to help you make more sustainable choices within your existing preferences

Are brands involved in funding or influencing Rebu?

No. While we partner with eco-conscious brands for in-app challenges and sponsorships, they have no influence over our scoring system. Transparency and trust are at the core of what we do

Is Rebu only about food?

Right now, we’re focused on food because it’s one of the biggest contributors to environmental impact. But we’re already planning to expand into other areas of consumption, like clothing, home goods, and more

How is my progress tracked?

Our app uses visual metrics to show your progress over time—whether it’s reducing your carbon footprint, cutting down on waste, or building healthier habits. You’ll always know the impact your choices are making.